AINS graduate course

AINS6200 · AI for Marketing & Customer Insights

Specialization pilot · 2026–27

Description

Measurement, experimentation, and responsible personalization for customer analytics in digital channels.

Course shells on the Castalia LMS are provisioned per license; this link opens the LMS to explore the guest demo or landing experience.

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Syllabus outline

  1. Modules 1–2 · Measurement

    • Attribution basics
    • Lift testing
    • Cohort KPIs

  2. Modules 3–4 · Modeling

    • Recommendation patterns
    • Content ranking (survey)
    • Privacy-preserving techniques (intro)

  3. Modules 5–6 · Practice

    • Campaign simulation
    • Ethical targeting
    • Executive readouts